Expo East 2022 Standout Brand: MUSH

MUSH: Mushy (In a Good Way) Oat-Filled Goodness

You might be wondering why oatmeal is on a list of healthier sweets—but hear us out. 

Founded in 2015 on the belief that better foods create better outcomes, MUSH provides healthy and delicious ready-to-eat cold-soaked oats mixed with creamy coconut or almond milk and a variety of flavors with minimal ingredients—and they undeniably taste like a textured pudding that could fool anyone into thinking they’re eating a dessert. 

With flavors like Peanut Butter Swirl Crunch, Dark Chocolate, and Coffee Coconut, MUSH certainly believes that eating healthy does not have to be boring or tasteless (no cardboard-like bran flakes here).

We definitely agree as we shoveled the mushy (in a good way) oats into our faces late Friday afternoon for a fiber-packed and satiating pick-me-up before we completed our rounds at Expo East. 

And, MUSH utilizes the power of cold to help you absorb more nutrients—rather than heating oats, the cold-soaked approach removes a coating found on oats (and most grains) called phytic acid, enabling you to better absorb the minerals zinc, iron, calcium, and magnesium that are found in oats. 

While most people likely eat MUSH for breakfast, we feel confident saying that these tasty oatmeal cups can be consumed any time of day for a sweet but healthy meal, snack, or dessert. 

From their humble start selling at farmers markets in San Diego to now being sold everywhere from Target to Whole Foods, MUSH is making moves, one oatmeal cup at a time.