Expo East 2022 Standout Brand: Dr. Bronner’s


Dr. Bronner’s: Making Minty Magic

Even if you’re not familiar with Dr. Bronner’s, you’d probably recognize the colorful bottles with words wrapped around all available surfaces. 

In case you aren’t wearing your reading glasses in the shower, the original Dr. Bronner used his “magic soap” bottles to share philosophical statements about peace, kindness, and faith—no surprise that this was well-received by hippies in the ‘60s. 

Now, Dr. Bronner’s is the top-selling liquid soap in North America, with the Pure Castille Soap boasting 18 different usages, from typical hand and body washing all the way to teeth cleaning and dog bathing. 

dr. bronner's samples at expo east 2022
Dr. Bronner’s booth was unsurprisingly busy with the release of their new chocolate line.

At Expo East 2022, we spoke with President Michael Bronner, the original founder’s grandson, who explained that their products are made better with premium, ethically sourced ingredients—including their famous peppermint soap, which is like “getting hugged by a snowman,” according to Michael.

This tracks, as Dr. Bronner’s is a Benefit Corporation and a Certified B Corp, using their humble beginnings as a soap-making enterprise to become a business using their growth for good.

In addition to soap, Dr. Bronner’s also makes organic hand sanitizer, shaving soaps, lotions, hair products, toothpaste, and more. 

P.S. Don’t forget to try their new and delicious peppermint chocolate—but don’t worry, their peppermint soap wasn’t involved in the candy-making process as one of the 18 suggested uses.

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