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If something has “cult” in its name, I’m usually skeptical—but Coconut Cult is well-deserving of its title.
Not only is this probiotic-loaded coconut yogurt constantly sold out almost everywhere, but it has also been blowing up on social media for its deliciously tangy flavor and irresistibly cute glass jars that you want to display at the front and center of your fridge.
But is this viral, cult-favorite yogurt actually worth the hype? And is it any better for you than regular ol’ yogurt? Grab a spoon and dive in for this in-depth Coconut Cult yogurt review from a Registered Dietitian.
Coconut Cult is a non-dairy coconut yogurt that is much higher in probiotic bacteria than most other yogurts.
However, it has a small serving size (1–2 ounces), so it should be considered more of a supplement than a meal—no giant yogurt and granola bowls here.
Each coconut yogurt contains 16 bacterial species (L. helveticus, L. salivarius, L. lactis, L. rhamnosus, L. plantarum, L. acidophilus, S. thermophilus, B. breve, L. brevis, L. gasseri, L. casei, L. reuteri, B. longum, B. bifidum, B. infantis, L. fermentum) that act as probiotics to support healthy digestion and your gut microbiome.
Just one ounce of Coconut Cult provides 50 billion CFUs (colony-forming units) of probiotic bacteria, which is comparable to a high-quality probiotic supplement. Regular yogurt typically has just one bacterial strain (but possibly up to five), and the CFUs can vary widely (from 1 to 10 billion CFUs).
There are a few core flavors of Coconut Cult, and several seasonal or limited-time flavors rotate through. The primary flavors are:
Current limited flavors as of February 2025 include Wild Passion Fruit (yum) and two protein-containing coconut yogurts: Bro-Biotic Chocolate Mousse (lol) and Lean Mean Banana Cream.
Coconut Cult has some great nutritional attributes, including its low sugar content (for most) and healthy MCT (medium-chain triglyceride) fats from coconut. However, the regular flavors are very low in protein compared to other yogurts.
Here is a look at the Original Coconut Cult’s nutritional value and ingredient list:
As you can see, a 1-ounce serving of the Original (unsweetened) contains 70 calories, 6g of fat, 2g of carbohydrates, 0g of added sugar, and 0g of protein.
The sweetened flavors are not too different—here’s a look at the Chocolate Mousse:
While Coconut Cult has some great nutritional value, it is very low in protein, with 0–2 grams per serving. As Coconut Cult can be considered more of a supplement than a meal or snack, protein is not entirely necessary, but many people would appreciate it.
That’s why I was glad to see the new protein line, which bumps the protein content up to 12g per serving (in this case, a 2-ounce serving). With 150 calories, 12g of fat, and 12g of protein, these two flavors could be considered a snack, whereas regular Coconut Cult is not substantial enough.
Coconut Cult’s high concentration of live probiotic bacteria also distinguishes it from many other yogurt brands.
You may be surprised to learn that not all conventional yogurts have live and active probiotic cultures.
Although yogurt is always made by fermenting milk with bacteria, some companies pasteurize it after fermentation to extend shelf life, killing any beneficial bacteria. If you want a probiotic-containing yogurt, ensure the label states, “Contains live and active cultures.”
In addition, Coconut Cult can be considered a synbiotic, meaning it contains both prebiotic fiber and probiotic bacteria. Coconut (and cacao in some flavors) is a prebiotic that helps probiotic bacteria survive and thrive in the gut.
Lastly, the sugar content for the flavored varieties only seems low because of the small serving size. For example, at 4 grams of sugar per ounce (like in the Chocolate Mousse), that would equate to 24 grams of sugar in a typical 6-oz yogurt container—not “low sugar” at all.
The ingredients of all Coconut Cult products are simple, minimal (and minimally processed), and always organic.
They don’t contain gums, fillers, additives, natural flavors, or artificial anything, earning them a top grade in this category. For example, Harvest Strawberry uses organic freeze-dried strawberries and raspberries instead of natural or artificial flavors.
The core ingredients in Coconut Cult are organic coconut cream, organic coconut nectar or beetroot nectar, and probiotic cultures. The protein flavors are slightly different, with organic pea protein added.
Their core products have a USDA Organic Certification—and although some of their limited-release flavors do not, they still use organic ingredients.
Overall, the ingredients cannot be beat!
I tested out the Chocolate Mousse Coconut Cult flavor, and it was delicious. It definitely has a mousse-like consistency, which I am unsure if the other flavors also have. It was rich and creamy, lightly sweetened with organic coconut nectar (4 grams of sugar per ounce), and had a strong coconut flavor throughout.
It is lightly tart, but I wouldn’t say sour. If you like the flavor of regular yogurt (unsweetened), then you won’t have a problem with its tartness level.
Unfortunately, I was only able to get my hands on one flavor (Chocolate Mousse), as Coconut Cult was sold out in almost every health food store I checked—a marker of its popularity (aka cult-like following on TikTok).
Therefore, I can’t comment on other flavors, like the Original, which is unsurprisingly supposed to be much more tart and sour than the sweetened flavors. The Original flavor also has more of a “bubbly” or effervescent texture, which is indicative of its high bacterial content.
Overall, I really enjoyed the Chocolate Mousse flavor and would recommend it to any lover of chocolate and coconut.
There is no doubt about it—Coconut Cult knows what they are doing with their branding. It’s fun, colorful, a little retro, and straight-up appealing to look at. I really love that they use glass jars—a rarity in the yogurt world that typically uses plastic and foil tops.
However, aside from the packaging’s appearance, I noticed some minor issues with the instructions and accessibility.
First, the label recommends eating 1–2 ounces (more on that in the next section) but does not state how much 1–2 ounces actually is. As I’m sure most people don’t want to whip out their kitchen scales for yogurt (sounds messy), it would be helpful for the label to state, “By the way, 1 ounce is equal to 2 tablespoons.”
Second, the jar was a tad difficult to open, which may be hard for people with mobility issues.
Third, the label states not to double-dip, but it’s unclear why. I understand not wanting to add paragraphs to a label, but it could say something like, “Don’t double dip because it introduces harmful bacteria.” Otherwise, it seems facetious or like they’re just making a joke.
All in all, these were minor issues, but they did bring down the otherwise perfect score for packaging.
A couple of other issues were seen with the labeling and transparency.
First, I noticed a discrepancy between the small and regular-sized jars. My local store only had the smaller (8oz) jars available, which state that there are 4 servings per jar and that you should consume 2oz per serving.
However, the website shows larger jars of the same flavor (16oz), stating there are 16 servings of 1oz each in the jar. So, I’m not entirely sure what the recommended serving size is for Coconut Cult, and I can imagine consumers would be confused as well.
Coconut Cult is also not highly transparent about its sourcing. They do state that the coconuts are sourced “Fair Trade from Thailand,” but no other ingredients are mentioned.
Coconut Cult does not appear to be doing much on the sustainability front other than using glass jars for their product (which is great).
As mentioned above, they state that they source Fair Trade coconuts from Thailand, and they also note that “no monkey labor is involved during the harvesting of our coconuts.”
This was not something I had heard of before, but it’s true—some countries (especially Thailand) use trained macaque monkeys to gather coconuts from trees, which is clearly highly unethical.
Overall, Coconut Cult is doing great with their glass packaging but could be doing more to support the environment.
Coconut Cult is expensive; there’s no getting around that.
The price online versus in grocery stores is vast—up to double the cost online! When buying online, each 16oz jar costs a whopping $39 (and takes 3 weeks to ship).
On the other hand, buying Coconut Cult in stores is a much more economical option. I got my small jar (8oz) of Chocolate Mousse Coconut Cult at Sprouts in San Diego for $9.99, but signs were showing the 16-oz jar was $19.99—literally half the price as online. According to Coconut Cult, their online prices are so high because of the cost of keeping the product cold during non-bulk transport.
However, it’s probably more fair to compare the cost of Coconut Cult to a probiotic supplement rather than your typical grocery store yogurt.
That said, you only get 16 servings of your “probiotic supplement” for $40 or $2.50 per serving (or $1.25 if you buy in-store), whereas many probiotics offer an entire month’s worth for about that price.
Probiotic supplements range from ~$1.00-1.67 per serving, while regular yogurts are vastly less expensive (~$0.10-0.30 per ounce).
Yogurt | Price |
Coconut Cult (in-store) | $20 for 16 oz = $1.25/oz |
Coconut Cult (online) | $40 for 16 oz = $2.50/oz |
Siggi’s Skyr | $6.99 for 24 oz = $0.29/oz |
Probiotic Supplement | |
Seed | $50 for 30 servings = $1.67/svg |
Nordic Naturals | $26 for 30 servings = $0.87/svg |
Solaray | $45 for 30 servings = $1.50/svg |
If we were solely looking at the in-store purchasing option, it’d be a higher grade, but taking the excessive online price into consideration (not everyone has access to health food stores!) leads to an overall B- grade for value.
If you are looking to replace your probiotic supplement and use Coconut Cult instead (buying in stores only!)—and you have a few extra bucks to spend—then I would say that yes, it could be worth it.
It’s a delicious way to pack in plenty of probiotics (and prebiotics) and provides a wide variety of beneficial bacteria that you don’t see in a typical yogurt.
If you buy in-store, the per-serving cost of $1.25 is still high, but it could be affordable if you are not taking another probiotic supplement.
Overall, Coconut Cult is a delicious supplement-style coconut yogurt of concentrated probiotics with minimal, high-quality ingredients—consider me officially a member of the cult!
Coconut yogurt is a dairy-free alternative to yogurt with beneficial probiotic bacteria (if “live and active cultures” are listed) and healthy MCT (medium-chain triglyceride) fats from coconut. Some downsides may include lower protein content than regular yogurt and higher sugar content (depending on the brand).
Yes, you can eat coconut yogurt every day. If it’s Coconut Cult, stick to the recommended 1oz serving size at first. If it is regular coconut yogurt, be mindful of sugar content and look for lower sugar varieties.
If you are a beginner, eat two tablespoons of Coconut Cult per day with a clean spoon and no double dipping (rinse your spoon or use a new spoon between bites). Unlike regular yogurt, you don’t eat a large amount of Coconut Cult, so you can simply eat a couple of spoonfuls straight from the jar.
Because Coconut Cult is so concentrated in probiotic bacteria, you may experience some unwanted effects in the bathroom if you eat the whole jar—especially if you are a first-timer or not used to eating probiotics. According to Coconut Cult, one ounce is the recommended serving size to start with, but it is “perfectly okay and safe to eat a bit more.” They recommend increasing your daily serving size by just 1 ounce at a time.